Astro acquired by Slack—are all email apps doomed to failure?

September 24, 2018

First Sparrow, then Mailbox, now Astro. ☠️

One of my favorite third-party email apps, Astro, is being acquired by Slack. I'm not entirely surprised, but I am disappointed. Astro had the smoothest email experience since Sparrow, in my opinion. They really nailed a great email UX, even if the Astrobot sideshow was a little strange:

Are all email apps doomed to failure?

I don't think so, but there are a few things I can think of that make it difficult to build and profit from a third-party email app:

Where to now?

If you're dissatisfied with the default email apps you have to choose from, what are your options? There are quite a few, here's a short list:

The Sweet Setup did a much more thorough review of some of your options, as well.